M.C.B.A. FALLCON 30th Anniversary Promotion

The Minnesota Comic Book Association has been a staple in the Twin Cities comic scene. I've attended as a creator for years and looked to celebrate their 30th Anniversary by creating their own M.C.B.A. Heroes to promote the all-volunteer run comic convention. The initial poster was used for all promotional materials, badges, shirts, fliers and other materials. I also helped create an online marketing campaign centered around video and social posts resulting in a 15% rise in attendance.

M.C.B.A. Fallcon - 45 sec Spot