FLORA - HEART OF THE HOME CAMPAIGN

The British based company UPFIELD approached FRWD with FLORA, a 100% plant based, natural and sustainable better butter option they wanted to promote. I helped craft concepts and videos to push that idea across. With the FRWD team we created concepts based around how the kitchen is the heart of the home and how FLORA is a part of that. Here are a few of those concepts that center around the kitchen and kitchen table being the center for a lot of life in our homes.

SPLIT SCREEN TABLE

DUSK TO DAWN

KEEP RUNNING

FLORA VIDEO CONCEPTS

We played around with top down layouts in the kitchen, home and cooking.

SPLIT SCREEN CONCEPT LAYOUT

BREAKFAST - LUNCH - DINNER - MIDNIGHT SNACK CONCEPT

FLORA - TIMELINE

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